Policy for the protection of personal data

PAUÈME collects and processes personal data. PAUÈME respects the privacy of users and customers.

The data protection policy implemented by PAUÈME complies with Regulation (EU) 2016/679 of the European Parliament and of the Council of April 27, 2016 relating to the protection of individuals with regard to the processing of personal data and to the free circulation of this data (hereinafter GDPR).

This Personal Data Protection Charter (hereinafter Charter) details and explains:
- What information and personal data we collect, process and use for the sake of efficiency and with a view to offering you the best experience when you use our services in store or online and more generally in the context of our relations with you;
- The level of security that PAUÈME ensures to protect this information;
- Our commitments to you;
- Your rights and how to exercise them.

1.1 What is personal data?
Personal data is considered to be any information relating to an identified or identifiable natural person, directly or indirectly, in particular by reference to an identifier, such as a name, an identification number, location data, an identifier online, or to one or more specific elements specific to their physical, physiological, genetic, psychological, economic, cultural or social identity.

1.2 Your consent to this Charter
When making a purchase in our stores or on our Website or when creating a customer account, we have asked you to adhere to this Charter. By expressing your agreement, we consider that you have read and understood this Charter.
Please note that at any time, you can ask a question, withdraw your consent(s) or exercise your rights by directly contacting the department in charge of personal data by email at contact@paueme.com.

By withdrawing your consent to this Charter, you renounce all or part of the services described below (section 1.4).

When you interact with us on behalf of a third party (for example purchasing on behalf of a third party or delivering to a third party) we assume that you have previously obtained their consent to the fact that you transmit their personal data to us .

1.3 Activities and services
This Charter applies to all the services set up and offered by PAUÈME in its capacity as a luxury product brand holder, designer and manufacturer of luxury products, particularly in the field of swimsuits. swimwear, ready-to-wear and accessories, whether online or from our partners. These services also include activities related to developing the reputation of our brands and related marketing activities (hereinafter Service or Services).

What types of information do we collect and under what circumstances?

The specific nature of the data we collect depends on how you interact with us. Below you will find details of the information collected according to the time and form of its collection.

2.1 Spontaneous transmission of your data to PAUÈME
2.1.1 When you order a product on our Website as a guest, we collect the following information:
- Your contact details (last name, first name, address, telephone number, e-mail)
- Your payment information (Name of bank card holder, bank card number, expiration date and CVV code)

2.1.2 When you create a customer account or, when making a purchase with this account or in one of our stores, we may collect the following information:
- Your contact details (last name, first name, address, telephone number, e-mail);
- A username and password
- Your preferred language;
- Your date of birth;
- Your civility;
- Your payment information (Name of bank card holder, bank card number, expiration date and CVV code);

2.1.3 When you make purchases on our Website or in stores, we may collect any information relating to your purchasing history and preferences.

2.1.4 When you subscribe to our Newsletter or agree to receive commercial communications, we collect the means of communication that you indicate to us.

2.1.5 When you spontaneously provide us with information about yourself (including via social networks) or in the context of correspondence with us, we process and store this data.

2.2 Transmission of your data by third parties or via the Internet
2.2.1 During your visit to our site
We collect standard data from all Users who browse our Website, even from those who do not have a customer account. PAUÈME tracks Users' interaction with the Website, monitors performance and collects other information that may be considered Personal Data such as date and time of access, Users' IP addresses and information about the equipment, operating systems and browsers used to access the Website as well as the URL of sites that refer Users to the Website.
To do this we use cookies and other trackers. On this subject we invite you to consult our Cookies Policy.

Where applicable law permits, PAUÈME also uses the services of Google Analytics, an internet service of Google, Inc. or services similar to the latter, for the purpose of tracking User interaction with the Website and its performance. For this purpose, Google Analytics collects information and automatically generates reports which are provided to PAUÈME. Users can refuse this data processing by disabling Cookies To see the full list of cookies we use and to find out how we use them, please read our Cookie Policy.

2.2.2 Orders or payment from third-party providers
When you order PAUÈME products from third parties who are not part of the PAUÈME Network, the latter may communicate to us some of your personal data in connection with the order you have placed.
Likewise, when you make online payments, the payment providers with whom you have contracted may be required to communicate to us some of your personal data in connection with the purchase you have made (this is particularly the case for using a PayPal account). In this case, your payment data will not be communicated to us.

2.3 Age Restrictions
During visits to our stores, we do not voluntarily collect, use or disclose personal data communicated by a minor under the age of 16, without obtaining the prior consent of their legal guardian (parent or guardian).
We inform this legal guardian of the specific categories of personal data collected about the minor, and of the possibility of objecting to the collection, use or retention thereof. We scrupulously respect laws aimed at protecting children.
With regard to online purchases, PAUÈME considers that the use of a credit card implies either (i) that the User is over 16 years old, or (ii) that he has the agreement of his legal representative to use said credit card.

2.4 Banking Data
Payment processing services allow PAUÈME to process payments by credit card, bank transfer or any other payment method. To guarantee you greater security, PAUÈME only shares with the financial intermediaries carrying out the transaction the information necessary for the execution of the transaction.
PAUÈME works with trusted service providers whose reputation is proven and recognized.
When PAUÈME collects your payment data, it is not kept once the transaction has been completed.

Depending on the financial intermediary selected, you may be required to transfer your personal data directly to this service provider, in which case the applicable confidentiality policy is that of the service provider in question (for example PayPal).

What are the purposes of collecting and processing your data?

3.1 When processing is necessary for pre-contractual purposes or for the performance of a contract you have with us, we collect your personal data on the basis of Article 6.1 b) GDPR for the purpose of:
1. Fulfill our contractual obligations with you and in particular carry out operations concerning the processing:
– your orders;
– your deliveries;
– your invoices;
– monitoring our commercial relationship (such as carrying out satisfaction surveys, managing complaints and after-sales service).
2. Communicate with you.

3.2 When processing is necessary for our legitimate interests, we collect your personal data on the basis of Article 6.1 f) GDPR for the purposes of:
1. Send you our commercial or promotional catalogs by post;
2. Ensure the constant improvement of our services and in particular our commercial communication with you;

3.3 When you have expressly given your consent, we collect your Personal Data on the basis of article 6.1 a) GDPR, for one of the following purposes:
1. PAUÈME collects and processes your personal data during your purchases in order to:
has. Create a file containing the history of your purchases and orders which will then be shared within the PAUÈME Network in order to better serve you;
b. Analyze and track your orders to understand your preferences and provide you with a unique and personalized customer and user experience;
vs. Operate a segmentation based on your purchase history with a view to sending targeted communications corresponding to your desires;

2. PAUÈME also collects and processes your personal data in order to improve your user experience on the Website and allow the PAUÈME Network to improve the quality of its services. The data thus collected is processed for the purpose of:
has. Secure and improve your use of the Website, in particular:
i. Improved navigation;
ii. Improvement of security and fraud prevention in order to avoid abusive use of the Website.
b. Carry out cross-checking, analysis and combinations via trusted service providers, in order to determine your interests, your customer profile based on your wishes, your habits or even the location where you are (based on your IP address) and allow us to send you personalized offers;
vs. Manage technical prospecting operations (which notably includes technical operations such as standardization, enrichment and deduplication of your Personal Data);
d. Establish profiles, to carry out targeted loyalty, prospecting, survey and promotion actions. In this regard, it is specified that our profiling operations are in no way likely to reveal sensitive data (racial or ethnic origins, philosophical, political, trade union, religious opinions, sexual life or health);

3. PAUÈME collects and processes your personal data (in particular telephone number, e-mail, address, first and last name) in order to send you commercial communications by the means of communication that you have transmitted and indicated to us.

Who do we share your personal data with?

We do not sell any data that could identify you.

We only share your personal data in one of the following situations:
- When your data is necessary for the performance of the Services and the purposes described in this Charter;
- When your data has been anonymized;
- When you expressly ask us to share your personal data.

Your data may be shared with internal recipients of the PAUÈME Network or with external recipients.
The list of internal recipients includes all entities of the PAUÈME Network (as mentioned in paragraph 1.3 of this Confidentiality Charter).
The list of external recipients includes:
- The companies with which you ask us to share your data
- Companies offering Cookies and other tracker services (please read our Cookie Policy)
- The service providers we use in the course of our activities, including in the processing of your personal data.

4.1 Sharing of data allowing you to be identified
PAUÈME relies in particular on a network of external service providers to provide the following services:
o Order processing and logistics;
o Email and marketing management;
o Bank card processing.

PAUÈME only shares with its network of service providers the information necessary for the execution of the intended purpose.
We ensure that the external service providers used protect all personally identifiable data that we transmit to them in compliance with this Charter.

As part of the execution of payment for your orders, we may be required to transmit your payment data to service providers who carry out payment transactions on our behalf. In this case, the data collected is encrypted and processed according to the highest security standards (including, but not limited to, PCI-DSS compliance).

We may also disclose your data when necessary to comply with the law, regulation or legal process or to respond to a government or regulatory request, to enforce or apply the Terms of Use or the Conditions of Sale, to protect the security or integrity of our services and/or to protect the rights, property, including intellectual property or security of our entities, our staff, our customers or users or others. In such a case we will do our best to notify you by email, unless the law prevents us from doing so.

Finally, we may disclose or transmit your personally identifiable information in the event of a sale, merger, bankruptcy, sale of assets or reorganization of our company. If another company acquires your personally identifiable information, we will let you know, and the commitments contained in this Privacy Policy will apply to the data transferred to the new entity.

4.2 Sharing data that does not allow you to be identified
PAUÈME may share data that does not identify you as a natural person or that has been anonymized, with partners and the public in different ways, for example by providing research or reports on Users' purchasing habits. .
When we transmit this information, we implement all appropriate procedures so that the data transmitted is not re-identifiable. Likewise, we contractually prohibit recipients of the data from re-identifying them.

4.3 Third party websites
The Website may contain links to other websites such as Facebook, Instagram, Twitter, YouTube, Pinterest, LinkedIn and others. Please note that the conditions of this Charter do not apply to the practices of companies outside the PAUÈME Network nor to any website that is not controlled by an entity of the PAUÈME Network.

Users are encouraged to carefully review the privacy policies of all websites they visit from the Website to learn about the information and privacy practices that prevail when the collection and use of Personal Data of Users is governed by these confidentiality policies.

The security of your data

In general, we implement all appropriate technical and organizational measures, in accordance with the applicable legal provisions as well as the usual standards in this area, to protect your personal data against any destruction, loss or alteration, or even any disclosure or unauthorized access request.

When you provide us with data on our Website, including your credit card information, SSL (Secure Socket Layer) encryption technology helps secure it and your transactions.

Keeping your data

We retain your personal data only for the period necessary for the purposes set out in this Charter or as required by applicable law.

For each category of data, we have defined a retention period based on the categories of data collected.

Concerning data relating to your contact details (such as name, address, e-mail, etc.) the retention period of said data is 12 months since the last use of your data and in all cases 10 years since your last transaction.

Concerning the data relating to your purchase history, the retention period of said data is 10 years, this is in particular due to our desire to offer you after-sales service throughout this period.

Concerning data relating to invoicing, the retention period of said data is 10 years, this is in particular due to the legal duration of invoice disputes generally accepted in the countries in which the PAUÈME Network is located.

The identity of the person responsible for processing your data

The person responsible for collecting and processing your personal data is:


154 avenue de Cannes

06210 Mandelieu La Napoule


What are your rights and how to exercise them?

To ensure that your personal data is processed fairly and transparently, we strive to provide you with information regarding the use of your data in the most concise and understandable form and in clear and simple terms.

In accordance with applicable law, you have the rights of access, rectification, deletion, limitation, portability and opposition to the use of your personal data.
- Right of access: You can ask us directly for the information we hold about you, and request that we communicate all of this data to you. Exercising the right of access makes it possible to check the accuracy of the data and, if necessary, to have it rectified or deleted.
- Right of rectification: You can ask us to rectify inaccurate information about you. The right of rectification complements the right of access. It helps prevent us from processing or disseminating false information about you.
- Right of opposition: You can object, for legitimate reasons, to appearing in a file. In matters of prospecting, particularly commercial prospecting, this right can be exercised without having to provide a legitimate reason. You can object to data concerning you being disseminated, transmitted or stored.
- Right of deletion: You can ask us to delete the information we hold about you.
- Right to limit processing: You can ask us to limit the processing of your data in the following situations:
o You contest the accuracy of the personal data;
o You consider that we are processing your data in an unlawful manner and you oppose their deletion while demanding the limitation of their use;
o You request that your data be kept for the purposes of establishing, exercising or defending your legal rights;
o You have exercised your right to object.
When you request the limitation of the processing of your personal data, PAUÈME cannot, with the exception of conservation, process your personal data without your consent.
- Right of portability: The right to portability offers you the possibility of recovering part of your data (data actively and consciously declared and data generated by your activity) in PDF or Excel format. This data can thus be stored and easily transmitted from our information system to another, with a view to their reuse for personal purposes.

To exercise your rights, do not hesitate to contact the department in charge of personal data for the PAUÈME Network directly by email at contact@paueme.com.

In order to secure access to your data, any request not emanating from your Customer account or the e-mail address that you have communicated to us must be signed and accompanied by a photocopy of an identity document bearing your signature and specifying the address to which the response should be sent.

A response will then be sent to you within 7 days of receipt of the request.

Likewise, we also provide you through your customer account with the possibility to directly correct or update your personal information.

Finally, in the event of disagreement with this Charter, you have the right to lodge a complaint with the supervisory authority in your country.


We will notify you of any material changes to this policy, as required by law, and give you an opportunity to review the revised version before continuing to use our Services.